← Benchmarks·ACTIVATION·NO PUBLIC BENCHMARK

Liquidity / fill rate / match rate

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Best single predictor of marketplace survival.

Formula: % of listings (supply) OR intentful sessions (demand) that result in a transaction
Unit: %
Models: Marketplace

Benchmark

Directional

ALL

Lenny: 'under 5% to over 80%' by type. The circulating 10/20/40% bands are SEO-blog inventions, not a16z.

Lenny's; a16z

Sourcing: None.

Omega Point BenchmarksActivation