Guides
The guides. One per pillar.
A long-form reference for each part of the growth system — what the mechanic is, what the numbers actually say, and where the received wisdom is wrong. Each guide lives on its pillar page, which is its only address.
№ 01Acquisition: — How to choose, test, and scale acquisition channels — the canonical frameworks and where they break, the benchmarks with their caveats attached, and what the AI era actually changes. Every number sourced.25 min180+ sourcesRead →№ 02Activation: — How to define, measure, and move the stage between signup and habit — why magic numbers are an illusion, what the benchmarks actually say, which friction helps, and the new empty state in AI products. Every number sourced.24 min130+ sourcesRead →№ 03Monetization: — How to price, package, and reprice — the research methods and their ceiling, the migration to hybrid models, AI margin economics, credits and outcome pricing, and how to raise prices without breaking trust. Every number sourced.26 min140+ sourcesRead →№ 04Retention: — How to measure retention honestly and actually move it — cohort curves and their artifacts, users vs. dollars, the instruments that fail replication, churn mechanics, billing architecture, and the AI churn wave. Every number sourced.25 min130+ sourcesRead →№ 05Growth loops: — How loops actually work — the mechanics and the math, the taxonomy with its attributions checked, viral-factor reality, referral evidence, and the documented ways loops fail. Every number sourced.24 min100+ sourcesRead →
No guide yet for Referral. The pillar page is there — studies and writing, no reference guide — and it will say so until one is written.