Pillar · Referral
Referral. Users bring users.
Virality, advocacy, referral mechanics — when users bring users without further spend.
Referral · Brief
Users bring users. Virality, advocacy, referral mechanics — when users bring users without further spend.
Studies
Studies in this pillar. 12 indexed.
№ 01Dropbox's Double-Sided Referral Program — Dropbox.+60%permanent lift in signupsDropbox№ 02PayPal's Paid Referral Blitz — PayPal.5Musers in early growthPayPal№ 03Tesla's Tiered Referral Program — Tesla.$0traditional ad spendTesla№ 04Uber's Ride Credit Referral Engine — Uber.100M+riders (by 2018)Uber№ 05Robinhood's Free Stock Referral Program — Robinhood.23M+funded accounts (2023)Robinhood№ 06Airbnb's Travel Credit Referral 2.0 — Airbnb.300%increase in referral bookingsAirbnb№ 07Morning Brew's Merch-Tiered Referral Program — Morning Brew.4M+subscribersMorning Brew№ 08Harry's Pre-Launch Waitlist Referral Campaign — Harry's.100Kemails in one weekHarry's№ 09Beehiiv's Built-In Referral System for Newsletters — Beehiiv.750K+newsletters on platformBeehiiv№ 10Webflow's Designer Community as Growth Engine — Webflow.3.5M+usersWebflow№ 11Wise's Word-of-Mouth Flywheel: How Being 8–10× Cheaper Turned Customers into a Growth Engine — Wise.70% of new users acquired via word-of-mouthShare of new Wise customers who first heard about the product from a friend (Nilan Peiris, Lenny's Podcast)Wise№ 12tbh's School-by-School Takeover: How Nikita Bier Engineered Viral Critical Mass in 9 Weeks — tbh.360,000 installs/day at peakDaily install rate at peak growth (Nikita Bier, Lenny's Podcast)tbh
Writing