← Channels · Acquisition
Content
Earn attention by being genuinely useful. Slow to start, compounds into an owned asset.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Founder-led content | Early-stage founders with a sharp POV and time to publish it. | Not looking yet | <$500 | Weeks | 0 to 1 |
| SEO content engine | Topics with real search volume and a long content runway. | Already searching | $500–5k | Months | 0 to 1 |
| Video / YouTube | Products best understood by being shown, not told. | Not looking yet | $500–5k | Months | 0 to 1 |
| Podcast (owned) | Building relationships with a niche audience and guests over time. | Not looking yet | $500–5k | Months | Have customers |