← Channels · AcquisitionEmail
Owned-list nurture and scaled cold outreach — two very different motions under one inbox.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Lifecycle email / newsletter | Converting and retaining an audience you already own. | Already searching | <$500 | Weeks | Have customers |
| Cold email (scaled) | Reaching a precise, named list of buyers who aren't searching for you yet. | Not looking yet | $500–5k | Weeks | 0 to 1 |