← Channels · Acquisition
Events
Teach a room. Owned webinars to tier-1 booths — concentrated attention, episodic.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Webinars (owned) | Considered purchases where teaching builds the case to buy. | Already searching | $500–5k | Weeks | Have customers |
| Regional / niche events | Verticals where deals still start with a handshake. | Not looking yet | $500–5k | Months | Have customers |
| Tier-1 conference booth | Established players who need to be seen where the industry gathers. | Not looking yet | $5k+ | Months | At scale |