← Channels · Acquisition
Outreach
Go directly to named prospects. Founder-led at first, a sales motion at scale.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Founder-led outbound | The first 10 customers, when the founder's credibility is the pitch. | Not looking yet | <$500 | Days | 0 to 1 |
| SDR motion (scaled) | A repeatable, high-ACV motion worth staffing a prospecting team for. | Not looking yet | $5k+ | Weeks | At scale |
| Cold calling | Markets that still answer the phone and decide fast. | Not looking yet | $500–5k | Days | Have customers |