← Channels · Acquisition
Referrals
Let existing customers bring the next ones. The acquisition multiplier.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Referral program | Products with happy users and a natural reason to share. | Not looking yet | $500–5k | Weeks | Have customers |
| Word of mouth (organic) | Products good enough that people bring it up unprompted. | Not looking yet | <$500 | Months | Have customers |