Heap
Auto-capture analytics platform that retroactively tracks every user interaction without manual event instrumentation.
Heap automatically captures every click, tap, swipe, pageview, and form interaction on your site or app — no manual event tagging required. This means you can retroactively analyze user behavior without having planned the instrumentation in advance.
Key Features
Automatic event capture, retroactive funnel and path analysis, session replay, user segmentation, and a visual labeling interface for defining events without code. Heap also offers data governance tools and integrations with major data warehouses.
Best For
Teams that want complete behavioral data without engineering overhead, companies in early product-market fit exploration where you don't yet know which events matter, and organizations without dedicated analytics engineering resources.
Limitations
Auto-capture can generate noisy data that requires cleanup. Advanced analysis often still requires manual event definitions. Pricing scales with session volume, which can get expensive at scale.
| Plan | Price | Details |
|---|---|---|
| Free | Free | Up to 10K sessions/month |
| Growth | ~$3,600/year | Starting price; scales with session volume |
| Pro | Custom | Advanced features, dedicated support |
| Premier | Custom | Enterprise SLAs, custom integrations |
Used by
Twilio · Cloudflare · Calendly · Freshworks · Northwestern Mutual · Zuora
Use cases
- Retroactively analyzing drop-off points in signup flows
- Discovering unexpected user behavior patterns
- Running quick funnel analyses without engineering support
- Identifying friction points in product onboarding
Alternatives
- Google Analytics — The industry-standard web analytics platform for tracking traffic, conversions, and user behavior across websites and apps. (Free)