AOV (average order value)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Drives revenue-per-visitor; unlocks higher allowable CAC.

Benchmark

As of 2025

B2C

Median DTC ~$74; broad range $80-120; electronics $200+, beauty ~$60.

Shopify; Eightx

Sourcing: Published.

Omega Point BenchmarksRevenue