← Benchmarks·REVENUE·PUBLISHED

ARPU

Normalizes monetization across acquisition volume.

Formula
Total revenue / users (or installs)
Unit
$
Models
All models
Benchmark
As of 2024-26
ALLMobile RPI varies (Health&Fitness D60 ~$0.66). Fintech neobank ~$45-80/yr (Chime ~$214, Nubank ~$102, Wise ~$111) vs ~$350 traditional banks.RevenueCat; Sacra; a16z
Sourcing: Published (Fin = comps).
Omega Point BenchmarksRevenue