Cart abandonment rate
Most rigorous benchmark in scope; checkout friction.
- Formula
- 1 - (completed purchases / carts created)
- Unit
- %
- Models
- E-commerce
Benchmark
As of 2023
| B2C | 70.22% avg across 49-50 studies; stable 69-71% since 2014; mobile ~80% vs desktop ~66%. | Baymard Institute |
Omega Point BenchmarksActivation