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Storefront conversion rate (CVR)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Core storefront efficiency lever.

Benchmark

As of 2026

B2C

Avg ~1.4%, top 20% >3.2%, top 10% >4.7%. AOV predicts CVR: <$60 AOV ~4.6% vs >$200 ~0.95%.

Littledata / Shopify

Sourcing: Published.

Omega Point BenchmarksActivation