← Benchmarks·GLOBAL / FINANCIAL·PUBLISHED

Customer / revenue concentration

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Whale-churn risk; one account swings revenue.

Formula: Revenue from top N customers / total (SEC: disclose any single >10%)
Unit: %
Models: Usage-based, Marketplace, SaaS, Hardware

Benchmark

As of 2020

B2B

Snowflake/Capital One ~17% (FY19) -> ~11% (FY20) at S-1. No aggregate band - read per filing.

Snowflake S-1

Sourcing: Published (named).

Omega Point BenchmarksGlobal / Financial