← Benchmarks·ACTIVATION·PUBLISHED

Day-0 trial cancellation

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Trial-regret / paywall-trap signal (rising YoY).

Benchmark

As of 2026

B2C

55.4% of 3-day-trial cancellations happen Day 0; 84% by Day 1.

RevenueCat 2026

Sourcing: Published.

Omega Point BenchmarksActivation