Day-0 trial cancellation
Trial-regret / paywall-trap signal (rising YoY).
- Formula
- Cancels on day 0 / trial starts
- Unit
- %
- Models
- Subscription
Benchmark
As of 2026
| B2C | 55.4% of 3-day-trial cancellations happen Day 0; 84% by Day 1. | RevenueCat 2026 |
Omega Point BenchmarksActivation