Omega Point Systems
← Benchmarks·GLOBAL / FINANCIAL·DIRECTIONAL

LTV

Ceiling on what you can spend to acquire.

Formula
Contribution margin/customer x avg lifespan; lifespan ~ 1/churn
Unit
$
Models
All models
Benchmark
Directional
ALLUse net profit not revenue (a16z). No published band - definitions vary wildly. Cohort/realized LTV is the honest version.a16z 16 Startup Metrics
Sourcing: Directional.
Omega Point BenchmarksGlobal / Financial