LTV referred vs non-referred
Referred users usually retain + monetize better — the quiet superpower of referral.
- Formula
- LTV of referred cohort ÷ LTV of non-referred cohort
- Unit
- ×
- Models
Benchmark
Directional
No public benchmark exists for this metric yet. This is where Omega Point's proprietary data will fill in.
Omega Point BenchmarksReferral