Omega Point Systems
← Benchmarks·REFERRAL·NO PUBLIC BENCHMARK

Referral CAC

Cost of the referral channel; compare to paid CAC — referral is usually cheaper.

Formula
(incentives + program cost) ÷ referred customers
Unit
$
Models
Benchmark
Directional

No public benchmark exists for this metric yet. This is where Omega Point's proprietary data will fill in.

Honest sourcing — empty where no credible public range exists.
Omega Point BenchmarksReferral