Win-back / reactivation rate
Cheap re-monetization channel, under-measured.
- Formula
- Resubscribed lapsed users / lapsed users
- Unit
- %
- Models
- Subscription
Benchmark
Directional
| B2C | No credible cross-app published band. |
Omega Point BenchmarksReferral
Cheap re-monetization channel, under-measured.
| B2C | No credible cross-app published band. |