← Benchmarks·AWARENESS·NO PUBLIC BENCHMARK

Impressions & reach

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Top-of-funnel exposure; the denominator for engagement and frequency.

Formula: Reach = unique accounts that saw content; Impressions = total times served (incl. repeats)
Unit: count
Models: All models

Benchmark

Directional

All

Volume metric - no 'good' value. Don't conflate impressions (repeatable) with reach (unique). Track reach rate (reach/followers) as the trend; organic reach has collapsed (IG feed ~18-28% of followers in 2026).

Socialinsider 2026

Sourcing: None (scale).

Omega Point BenchmarksAwareness