Tools directory
Tools. The stack, examined.
A curated reference of the analytics, experimentation, growth, and AI tooling we deploy across engagements — with real pricing and customer signal.
AllAnalyticsProduct AnalyticsData InfrastructureExperimentationCRM & MarketingCustomer SuccessAI & AutomationSales & Outbound
№ 01Google Analytics — The industry-standard web analytics platform for tracking traffic, conversions, and user behavior across websites and apps.FreeFreemium + Usage-basedOpen →№ 02Heap — Auto-capture analytics platform that retroactively tracks every user interaction without manual event instrumentation.FreeUsage-based (sessions)Open →№ 03Amplitude — Enterprise-grade product analytics platform built for understanding user behavior, retention, and feature adoption at scale.FreeUsage-based (events)Open →№ 04Mixpanel — Interactive product analytics platform focused on event tracking, funnels, and user journey analysis with a powerful query engine.FreeUsage-based (events)Open →№ 05PostHog — Open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in a single platform.FreeUsage-based (events + features)Open →№ 06Segment — Customer data platform that collects, cleans, and routes event data to hundreds of downstream analytics and marketing tools.FreeUsage-based (MTUs)Open →№ 07RudderStack — Open-source customer data platform and event streaming infrastructure built for data warehouse-first architectures.FreeUsage-based (events)Open →№ 08BigQuery — Google's serverless, highly-scalable cloud data warehouse designed for fast SQL analytics over massive datasets.FreeUsage-based (storage + queries)Open →№ 09Snowflake — Cloud data platform offering scalable warehousing, data sharing, and near-unlimited concurrency for analytical workloads.$2/creditUsage-based (compute + storage)Open →№ 10Optimizely — Enterprise experimentation platform for A/B testing, multivariate testing, and personalization across web, mobile, and server-side.$50,000/yearUsage-based (impressions/MAUs)Open →№ 11LaunchDarkly — Feature management platform enabling teams to deploy code and control feature rollouts with granular targeting and instant kill switches.$10/seat/moPer seat + Usage (MAUs)Open →№ 12Statsig — Modern experimentation and feature gate platform with built-in product analytics, designed for high-velocity product teams.FreeUsage-based (events)Open →№ 13HubSpot — All-in-one CRM and marketing automation platform covering sales, marketing, customer service, and content management.FreePer Hub + Contacts/SeatsOpen →№ 14Braze — Enterprise customer engagement platform for orchestrating personalized messaging across email, push, in-app, SMS, and more.$50,000/yearUsage-based (MAUs + channels)Open →№ 15Iterable — Growth marketing platform for creating cross-channel campaigns with workflow automation, AI optimization, and audience segmentation.$30,000/yearUsage-based (users + messages)Open →№ 16Gainsight — Enterprise customer success platform for managing health scores, renewals, expansion opportunities, and customer lifecycle workflows.$30,000/yearPer CSM seat + ARR tierOpen →№ 17Intercom — Customer messaging platform combining live chat, chatbots, help center, and proactive messaging for support and engagement.$39/seat/moPer seat + Usage (resolutions/MAUs)Open →№ 18OpenAI API — API access to GPT-4, DALL-E, and Whisper models for building AI-powered features into products and workflows.Pay-as-you-goUsage-based (tokens)Open →№ 19Anthropic Claude — Constitutional AI assistant with strong reasoning, 200K context window, and focus on safety and helpfulness.Pay-as-you-goUsage-based (tokens)Open →№ 20Jasper — AI content platform for marketing teams to generate on-brand copy, campaigns, and creative assets at scale.$49/moPer seatOpen →№ 21Zapier — No-code automation platform connecting 6,000+ apps to automate workflows without engineering resources.FreeUsage-based (tasks)Open →№ 22Make (Integromat) — Visual automation platform for building complex workflows with powerful data transformation and branching logic.FreeUsage-based (operations)Open →№ 23Hotjar — Behavior analytics platform combining heatmaps, session recordings, and feedback tools to understand user experience.FreeUsage-based (sessions)Open →№ 24FullStory — Digital experience intelligence platform with session replay, product analytics, and AI-powered insights.$199/moUsage-based (sessions)Open →№ 25Apollo.io — Sales intelligence and engagement platform with 270M+ contacts, email sequencing, and intent data for outbound prospecting.FreePer seat + creditsOpen →№ 26Clearbit — Data enrichment and intelligence platform for understanding customers, scoring leads, and personalizing experiences.CustomUsage-based (API calls)Open →№ 27Outreach — Enterprise sales execution platform for managing sequences, calls, meetings, and pipeline with AI-powered insights.$100/user/moPer seatOpen →№ 28Gong — Revenue intelligence platform that captures and analyzes customer conversations to surface insights for sales and success teams.$100/user/moPer seatOpen →№ 29Klaviyo — E-commerce marketing automation platform for email, SMS, and customer data with deep Shopify integration.FreeUsage-based (contacts + SMS)Open →№ 30Mailchimp — All-in-one marketing platform for email campaigns, automation, landing pages, and basic CRM with a generous free tier.FreeUsage-based (contacts)Open →№ 31Customer.io — Behavioral messaging platform for product-led companies to send targeted emails, push, SMS, and in-app based on user actions.$100/moUsage-based (profiles)Open →№ 32Calendly — Scheduling automation platform that eliminates back-and-forth for meetings with integrations across the sales and marketing stack.FreePer seatOpen →№ 33Typeform — Conversational form builder creating engaging surveys, quizzes, and lead capture experiences with conditional logic.FreePer workspace + responsesOpen →