Pillar · Loops
Growth Loops. Compounding engines.
Compounding mechanisms, loop design, systems thinking — the engines beneath the funnel that turn linear inputs into nonlinear output.
Loops · Essay forthcoming
Compounding engines. Compounding mechanisms, loop design, systems thinking — the engines beneath the funnel that turn linear inputs into nonlinear output. The full essay for this pillar is being written. In the meantime, the indexed studies and writing below sit underneath it.
Studies
Studies in this pillar. 11 indexed.
№ 01Airbnb's Craigslist Cross-Posting Hack — Airbnb.10xlisting growth (2009-2011)Airbnb№ 02LinkedIn's Profile-as-SEO-Page Strategy — LinkedIn.900M+membersLinkedIn№ 03Zillow's Zestimate as SEO Moat — Zillow.220M+monthly unique usersZillow№ 04LinkedIn's Engagement Loop Retention Engine — LinkedIn.1B+membersLinkedIn№ 05Zoom's 40-Minute Limit as Conversion Engine — Zoom.$4.4Brevenue (FY 2023)Zoom№ 06Dropbox's Double-Sided Referral Program — Dropbox.3900%user growth in 15 monthsDropbox№ 07PayPal's Paid Referral Blitz — PayPal.5Musers in early growthPayPal№ 08Uber's Ride Credit Referral Engine — Uber.100M+riders (by 2018)Uber№ 09Airbnb's Travel Credit Referral 2.0 — Airbnb.300%increase in referral bookingsAirbnb№ 10Beehiiv's Built-In Referral System for Newsletters — Beehiiv.750K+newsletters on platformBeehiiv№ 11Threads' Instagram Cross-Promotion Launch — Threads.100Msignups in 5 daysThreads