← Benchmarks·GLOBAL / FINANCIAL·NO PUBLIC BENCHMARK

Net new ARR (gross vs net)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

The raw growth engine that feeds the efficiency ratios.

Formula: New + Expansion - Contraction - Churn ARR in period (track gross-new and net separately)
Unit: $
Models: SaaS, Usage-based, Subscription

Benchmark

Directional

All

Building block for magic number & burn multiple. Track GROSS (new+expansion) and NET separately. ICONIQ: consistent QoQ net-new-ARR velocity is a top PMF signal. No 'good' absolute.

ICONIQ

Sourcing: None (scale).

Omega Point BenchmarksGlobal / Financial