← Channels · Acquisition
Ads
Buy attention from people who weren't looking. Fast to read, stops when you stop paying.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| LinkedIn ads | B2B where the buyer is defined by job title and industry. | Not looking yet | $500–5k | Days | 0 to 1 |
| Meta / Instagram ads | Consumer products with broad, interest-targetable demand. | Not looking yet | $500–5k | Days | 0 to 1 |
| TikTok ads | Consumer brands that can produce native short-form video at volume. | Not looking yet | $500–5k | Days | 0 to 1 |
| Programmatic / CTV | Scaled brands buying reach across the open web and streaming. | Not looking yet | $5k+ | Weeks | At scale |
| Out-of-home / billboards | Broad brand awareness in a geography you want to own. | Not looking yet | $5k+ | Months | At scale |