← Channels · Acquisition
Partnerships
Borrow someone else's distribution. Slow to land, compounds when it lands.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Co-marketing | Reaching a peer's audience by trading yours. | Not looking yet | $500–5k | Months | Have customers |
| Integrations / marketplace | Products that get more valuable inside a platform's ecosystem. | Already searching | $500–5k | Months | Have customers |
| Resellers / channel | Markets where established partners already own the buyer relationship. | Not looking yet | $5k+ | Months | At scale |