← Channels · Acquisition
Search
Intercept people the moment they go looking. Demand already exists; you compete to be the answer.
| Channel | Best for | Buyer intent | Test budget | Time to signal | Stage |
|---|---|---|---|---|---|
| Paid search (SEM) | Capturing high-intent searchers the instant they look — when you can afford to pay per click. | Already searching | $500–5k | Days | 0 to 1 |
| SEO | Compounding inbound from people already searching — when you can wait months for an owned asset. | Already searching | $500–5k | Months | 0 to 1 |
| App store optimization | Mobile-first products that live or die by app-store discovery. | Already searching | <$500 | Weeks | Have customers |