Braze
Enterprise customer engagement platform for orchestrating personalized messaging across email, push, in-app, SMS, and more.
Braze is a customer engagement platform designed for cross-channel messaging orchestration. It enables teams to send personalized communications across email, push notifications, in-app messages, SMS, webhooks, and more — all triggered by real-time user behavior.
Key Features
Cross-channel campaign orchestration (Canvas flow builder). Real-time event triggering. Dynamic content personalization with Liquid templating. Audience segmentation based on behavior and attributes. A/B and multivariate testing for messages. Currents for real-time data streaming to warehouses.
Best For
B2C and product-led companies that need sophisticated lifecycle messaging. Teams that want to orchestrate communications across multiple channels. Companies with enough users to benefit from behavioral segmentation and personalization.
Limitations
Expensive — typically not suitable for pre-Series A companies. Requires significant setup and ongoing management. Not a CRM — focused on messaging, not sales pipeline management. Steep learning curve for Canvas (flow builder).
| Plan | Price | Details |
|---|---|---|
| Growth | $50K+/year | Core channels, basic features |
| Enterprise | $150K+/year | Full platform, advanced features |
| Enterprise Plus | $300K+/year | Premium support, custom SLAs |
Used by
Burger King · HBO Max · Skyscanner · Venmo · Urban Outfitters · Delivery Hero · KFC · Pizza Hut
Use cases
- Building multi-step onboarding journeys across email and in-app
- Sending personalized push notifications based on user behavior
- Re-engaging dormant users with targeted win-back campaigns
- Orchestrating cross-channel lifecycle messaging at scale
Alternatives
- HubSpot — All-in-one CRM and marketing automation platform covering sales, marketing, customer service, and content management. (Free)
- Iterable — Growth marketing platform for creating cross-channel campaigns with workflow automation, AI optimization, and audience segmentation. ($30,000/year)