← Benchmarks·RETENTION·NO PUBLIC BENCHMARK

Primary-account rate (primacy)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Strongest predictor of fintech LTV and retention.

Benchmark

Directional

B2C

Named as the key depth metric; only sporadic firm disclosure.

a16z

Sourcing: None.

Omega Point BenchmarksRetention