← Benchmarks·RETENTION·DIRECTIONAL

NPS (Net Promoter Score)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Cheap proxy for advocacy/word-of-mouth; only loosely predictive.

Formula: % promoters (9-10) - % detractors (0-6); scale -100 to +100
Unit: score (-100 to +100)
Models: All models

Benchmark

Directional

ALL

SaaS 'good' ~30-40 widely cited but NO rigorous cross-industry band; vendor benchmarks vary and are sample- and relationship-vs-transactional-dependent. Use trend and verbatims, not the absolute.

vendor benchmarks (Retently/Satmetrix)

Sourcing: Directional.

Omega Point BenchmarksRetention