← Benchmarks·RETENTION·PUBLISHED

DAU/MAU stickiness

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Cleanest read on whether a product is becoming a habit.

Benchmark

As of 2026

ALL

B2C: OK 25 / Good 40 / Great 50+ (a16z). B2B SaaS avg ~31% (Mixpanel). NOTE the 20%/50% rule is CONSUMER, not B2B.

a16z; Mixpanel 2026

Sourcing: Published.

Omega Point BenchmarksRetention