Clearbit
Data enrichment and intelligence platform for understanding customers, scoring leads, and personalizing experiences.
Clearbit (now part of HubSpot) provides B2B data enrichment to help companies understand their customers, score leads, and personalize experiences. It turns email addresses into rich company and person profiles.
Key Features
Enrichment API for person and company data. Reveal for de-anonymizing website visitors. Prospector for building target account lists. Form shortening with progressive profiling. Real-time lead scoring. Integrations with CRMs and marketing tools.
Best For
B2B companies wanting to enrich lead data automatically. Marketing teams personalizing experiences based on firmographics. Sales teams prioritizing leads with better data. Product-led companies identifying high-value signups.
Limitations
Can be expensive at scale. Data coverage varies by industry. Reveal requires significant traffic to be useful. Some features overlap with HubSpot post-acquisition.
| Plan | Price | Details |
|---|---|---|
| Enrichment | $99/mo+ | Starting price for small volumes |
| Reveal | Custom | De-anonymize website visitors |
| Platform | Custom | Typically $24K-$150K+/year |
Used by
Segment · Asana · Notion · Intercom · Figma · Zendesk · Stripe · Slack
Use cases
- Enriching form submissions with company data
- De-anonymizing website visitors for sales outreach
- Scoring leads based on firmographic fit
- Personalizing website content by visitor company
Alternatives
- Apollo.io — Sales intelligence and engagement platform with 270M+ contacts, email sequencing, and intent data for outbound prospecting. (Free)