FullStory
Digital experience intelligence platform with session replay, product analytics, and AI-powered insights.
FullStory combines session replay with product analytics and AI-powered insights to help teams understand and improve digital experiences. It goes beyond basic recording to provide actionable intelligence.
Key Features
Pixel-perfect session replay. Auto-capture analytics (no manual instrumentation). Frustration signals detection (rage clicks, dead clicks, error clicks). AI-powered insights and anomaly detection. Conversion funnels and journey mapping. Searchable sessions with 40+ event types.
Best For
Product and UX teams at scale needing comprehensive experience data. Companies wanting auto-capture without manual instrumentation. Teams that need AI-powered insights to surface issues proactively.
Limitations
More expensive than alternatives like Hotjar. Can generate large amounts of data to process. Privacy considerations with full session capture. Overkill for smaller sites or simple use cases.
| Plan | Price | Details |
|---|---|---|
| Business | $199/mo | Starting price; scales with sessions |
| Advanced | Custom | Advanced features, more retention |
| Enterprise | Custom | Typically $50K-$200K+/year |
Used by
Peloton · Icelandair · JetBlue · GAP · Zipcar · Forbes · Wayfair · Overstock
Use cases
- Debugging conversion drops with session replay
- Identifying frustrated users via rage click detection
- Measuring feature adoption without manual tracking
- Building empathy by watching real user sessions
Alternatives
- Hotjar — Behavior analytics platform combining heatmaps, session recordings, and feedback tools to understand user experience. (Free)
- PostHog — Open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in a single platform. (Free)