Hotjar
Behavior analytics platform combining heatmaps, session recordings, and feedback tools to understand user experience.
Hotjar provides visual behavior analytics through heatmaps, session recordings, and user feedback tools. It helps product and UX teams understand how users actually interact with their websites and apps.
Key Features
Heatmaps showing clicks, moves, and scroll depth. Session recordings with filtering. Feedback widgets and surveys. User interviews and testing. Funnels for conversion tracking. Integrations with analytics and product tools.
Best For
UX researchers and designers understanding user behavior. Product teams identifying friction points. Marketing teams optimizing landing pages. Anyone needing visual evidence of user behavior.
Limitations
Session recording storage is limited. Can impact page performance slightly. Privacy concerns require careful implementation. Less analytical depth than dedicated product analytics tools.
| Plan | Price | Details |
|---|---|---|
| Basic | Free | 35 daily sessions, unlimited heatmaps |
| Plus | $39/mo | 100 daily sessions |
| Business | $99/mo | 500 daily sessions |
| Scale | $213/mo | 500+ daily sessions, API access |
Used by
Microsoft · Adobe · HubSpot · Panasonic · Nintendo · Columbia · Decathlon · T-Mobile
Use cases
- Identifying where users click vs where they should click
- Watching session recordings to debug UX issues
- Collecting in-context feedback on specific pages
- Validating design changes with visual evidence
Alternatives
- FullStory — Digital experience intelligence platform with session replay, product analytics, and AI-powered insights. ($199/mo)
- PostHog — Open-source product analytics suite combining event tracking, session replay, feature flags, and A/B testing in a single platform. (Free)