Klaviyo
E-commerce marketing automation platform for email, SMS, and customer data with deep Shopify integration.
Klaviyo is the dominant email and SMS marketing platform for e-commerce, particularly for Shopify merchants. It combines marketing automation with a customer data platform built for online retail.
Key Features
Deep Shopify, BigCommerce, WooCommerce integrations. Predictive analytics for CLV and churn risk. Pre-built e-commerce flows (welcome, cart abandonment, post-purchase). Email and SMS in one platform. Segmentation based on purchase behavior. A/B testing for campaigns and flows.
Best For
E-commerce brands, especially on Shopify. DTC companies focused on email/SMS revenue. Merchants wanting sophisticated automation without enterprise complexity. Brands transitioning from Mailchimp.
Limitations
Gets expensive at scale (higher than Mailchimp). Less suited for B2B use cases. Learning curve for advanced features. SMS requires separate credits.
| Plan | Price | Details |
|---|---|---|
| Free | Free | Up to 250 contacts, 500 emails/month |
| $20/mo | Starting price for 500 contacts | |
| Email + SMS | $35/mo | Adds SMS credits |
Used by
Glossier · Chubbies · ColourPop · Osea · True Classic · Beardbrand · Living Proof · Nomad
Use cases
- Building abandoned cart recovery flows
- Segmenting customers by purchase behavior and CLV
- Running coordinated email + SMS campaigns
- Creating personalized product recommendations
Alternatives
- Mailchimp — All-in-one marketing platform for email campaigns, automation, landing pages, and basic CRM with a generous free tier. (Free)
- Iterable — Growth marketing platform for creating cross-channel campaigns with workflow automation, AI optimization, and audience segmentation. ($30,000/year)