Mailchimp
All-in-one marketing platform for email campaigns, automation, landing pages, and basic CRM with a generous free tier.
Mailchimp is one of the most recognized email marketing platforms, offering an accessible entry point for small businesses and creators. It has expanded into an all-in-one marketing platform with landing pages, social posting, and basic CRM.
Key Features
Drag-and-drop email builder. Marketing automation (Customer Journeys). Landing page and form builder. Basic CRM and audience management. Social media posting. Content optimization with AI. Integrations with e-commerce platforms.
Best For
Small businesses and creators getting started with email. Companies wanting an all-in-one marketing tool. Teams that need a generous free tier. B2B or B2C companies with straightforward email needs.
Limitations
Automation less powerful than Klaviyo or ActiveCampaign. E-commerce features lag behind Klaviyo. Pricing can jump significantly at higher tiers. Customer support limited on lower plans.
| Plan | Price | Details |
|---|---|---|
| Free | Free | 500 contacts, 1,000 emails/month |
| Essentials | $13/mo | 500 contacts, 5,000 emails |
| Standard | $20/mo | 500 contacts, automation journeys |
| Premium | $350/mo | Advanced segmentation, phone support |
Used by
TED · Vimeo · Shutterstock · New Belgium · Magnolia · Fender · Chronicle Books · Vitamix
Use cases
- Sending newsletters and marketing campaigns
- Building email lists with landing pages and forms
- Setting up basic automation for welcome series
- Managing contacts and audience segments
Alternatives
- Klaviyo — E-commerce marketing automation platform for email, SMS, and customer data with deep Shopify integration. (Free)
- HubSpot — All-in-one CRM and marketing automation platform covering sales, marketing, customer service, and content management. (Free)