← Benchmarks·AWARENESS·NO PUBLIC BENCHMARK

Aided & unaided brand awareness

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

The classic top-funnel awareness measure; adds salience context to search data.

Formula: % of surveyed target who recognize (aided) or name unprompted (unaided / TOMA) the brand
Unit: %
Models: All models

Benchmark

Directional

ALL

Survey-based brand tracker. Entirely category- and sample-dependent; NO portable band - do not invent a number. Pair with SoS (behavioral) for a fuller picture.

Sourcing: None (scale).

Omega Point BenchmarksAwareness