← Benchmarks·AWARENESS·NO PUBLIC BENCHMARK

Follower count & growth rate

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Owned-audience asset; compounding organic distribution.

Formula: Net new followers / starting followers (per period)
Unit: count, %/period
Models: All models

Benchmark

Directional

ALL

Absolute count is vanity; the RATE of growth (and engaged/retained share) is the signal. No universal band - benchmark vs own trend and competitive set.

Sourcing: None (scale).

Omega Point BenchmarksAwareness