← Benchmarks·AWARENESS·DIRECTIONAL

Organic vs paid traffic mix

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Owned/earned-heavy = defensible, lower CAC risk.

Benchmark

Directional

ALL

B2B public-SaaS panel: Direct ~54%, Organic ~26%, Paid search ~1.7% ('Direct' is an attribution catch-all). Use as a trend, not a norm.

SimilarWeb via Mike Sonders

Sourcing: Directional.

Omega Point BenchmarksAwareness