Social engagement rate
Quality of audience interaction, normalized for audience size.
- Formula
- Engagements (likes+comments+shares+saves) / followers [or / reach, or / impressions - SPECIFY]
- Unit
- %
- Models
- All models
Benchmark
As of 2026
| ALL | Quid/Rival IQ 2026 follower-based medians: TikTok ~2.0%, Instagram ~0.30% (down ~17% YoY), LinkedIn ~1.85% organic (carousels far higher), Facebook ~0.06%, X ~0.03%. Denominator changes everything (Socialinsider reach-based & Buffer impression-based run higher). Falls as follower count rises - compare within vertical AND size tier. | Quid/Rival IQ 2026; Socialinsider 2026; Buffer 2026 |
Omega Point BenchmarksAwareness