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Branded search volume

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Direct read on brand pull / demand-gen working.

Formula: Absolute monthly searches on brand terms (GSC / Keyword Planner / Trends)
Unit: count
Models: All models

Benchmark

Directional

ALL

The numerator of SoS but useful raw: a declining brand-search trend is an early warning regardless of category. No 'good' absolute - read the trajectory.

Sourcing: None (scale).

Omega Point BenchmarksAwareness