← Benchmarks·RETENTION·NO PUBLIC BENCHMARK

Buyer / seller retention cohorts

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Network-effect proof.

Benchmark

Directional

ALL

Newer cohorts should retain better than older; no absolute band (use GMV retention for the quantified version).

a16z

Sourcing: None.

Omega Point BenchmarksRetention