← Benchmarks·RETENTION·PUBLISHED

GMV retention (cohort)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Truest measure of marketplace durability.

Benchmark

Directional

ALL

Best-in-class supply-side >=100% through m12+; average ~80-95% first 3mo then ~45-50% by m12. The one solid marketplace band.

a16z GMV Retention

Sourcing: Published.

Omega Point BenchmarksRetention