- Formula
- Cohort GMV in month N / cohort month-0 GMV
- Unit
- %
- Models
- Marketplace
Benchmark
Directional
| ALL | Best-in-class supply-side >=100% through m12+; average ~80-95% first 3mo then ~45-50% by m12. The one solid marketplace band. | a16z GMV Retention |
Omega Point BenchmarksRetention