← Benchmarks·ACQUISITION·PUBLISHED

Cost per install (CPI)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Mobile acquisition cost; pairs with ROAS/LTV.

Benchmark

As of 2025

B2C

Casual iOS ~$1.41 / Android ~$0.14; casino iOS up to ~$21.

Liftoff 2025

Sourcing: Published.

Omega Point BenchmarksAcquisition