← Benchmarks·ACQUISITION·PUBLISHED

ROAS

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Channel-level efficiency (misleading in isolation).

Benchmark

As of 2025-26

B2C

Ecom avg ~2.87x (2025); Meta ~1.9x, Google ~3.7x by vertical. Attribution-dependent - interpret carefully.

Triple Whale; Eightx; rule1

Sourcing: Published.

Omega Point BenchmarksAcquisition