Omega Point Systems
← Benchmarks·ACQUISITION·DIRECTIONAL

CAC

The denominator of all unit economics.

Formula
Spend / new customers (paid = paid-only; nCAC = first-time only)
Unit
$
Models
All models
Benchmark
As of 2025
ALLDTC vertical medians: pet ~$23, fashion ~$37, beauty ~$42, food ~$51, fitness ~$67, supplements ~$89. No universal 'good'.Eightx; a16z
Sourcing: Directional (Ecom verticals Published).
Omega Point BenchmarksAcquisition