← Benchmarks·ACQUISITION·NO PUBLIC BENCHMARK

CAC payback by cohort

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Catches channel/cohort decay before the blended number moves.

Formula: Cohort-level CAC / cohort monthly gross-margin revenue (curve over time)
Unit: months
Models: SaaS, Usage-based, Subscription, E-commerce

Benchmark

Directional

ALL

More honest than blended payback (already in this sheet) - surfaces deteriorating recent cohorts a blended average hides. No public band; use blended-payback bands as a loose reference.

Sourcing: None.

Omega Point BenchmarksAcquisition