← Benchmarks·AWARENESS·NO PUBLIC BENCHMARK

Email list / community size & growth

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Audience you can reach without paying for distribution each time.

Formula: Total subscribers/members; net growth / starting base per period
Unit: count, %/period
Models: All models

Benchmark

Directional

ALL

Owned-audience reach asset (newsletter, Slack/Discord, waitlist). No benchmark, but a real low-CAC distribution lever - track net growth and active/engaged share, not raw count.

Sourcing: None (scale).

Omega Point BenchmarksAwareness