← Benchmarks·GLOBAL / FINANCIAL·PUBLISHED

Gross revenue retention (GRR)

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

The true leak; can't be masked by upsells.

Formula: (Start - Contraction - Churn) / Start; excludes expansion; caps at 100%
Unit: %
Models: SaaS, Usage-based, Subscription

Benchmark

As of 2024

B2B

Consensus median ~88-90%. Enterprise ~90%+, SMB ~80-88%.

KBCM; High Alpha; ChartMogul

Sourcing: Published.

Omega Point BenchmarksGlobal / Financial