← Benchmarks·GLOBAL / FINANCIAL·PUBLISHED

Magic number

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Sales & marketing efficiency.

Benchmark

As of 2024

B2B

>1.0 pour money in, 0.5-1.0 inefficient, <0.5 model not figured out. KBCM 2024 median ~0.7.

Scale Venture Partners; KBCM 2024

Sourcing: Published.

Omega Point BenchmarksGlobal / Financial