← Benchmarks·AWARENESS·NO PUBLIC BENCHMARK

Organic visibility / share of SERP

Name: B2B and B2C SaaS Growth Benchmarks
Creator: AJ Magnuson
License: https://creativecommons.org/licenses/by/4.0/

Owned-channel awareness and the SEO compounding asset.

Formula: Weighted share of ranking positions over a tracked keyword set (or est. organic-traffic share vs competitors)
Unit: % or index
Models: All models

Benchmark

Directional

ALL

Tool-dependent (Semrush / Ahrefs / STAT). Increasingly muddied by AI Overviews and zero-click search. Track set-relative trend, not absolute. Core Omega Point SEO metric.

Semrush / Ahrefs

Sourcing: None (scale).

Omega Point BenchmarksAwareness